Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

Researchers discover a new color outside the range of human color vision, but you have to laser your retinas to see it ...

The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere ...

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

Science and philosophy explain why a color is objectively real, even when people see the same shade differently.

Scientists hope the experimental technique called ‘Oz’ could someday simulate vision for the colour‑blind and help model ...

For the first time, humans might have glimpsed the rainbow of color that lies just beyond our sight – including a "blue-green ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

A new discovery in science has been made that could change the color spectrum as we know it. According to a study by scientists at the University of California, Berkeley and the Un ...

Popular Mechanics reports that purple is a “pigment of your imagination”: The human eye doesn’t actually see purple.

Purple is a combination of wavelengths from opposite extremes of the spectrum, which technically deosn’t make any sense, but ...