Rocket Cos. added a live in-stadium sing-along to its Super Bowl commercial, betting that 'Take Me Home Country Roads' would ...

A staple of Super Bowl Sunday advertising and a two-time winner of USA TODAY’s Ad Meter contest, Rocket’s new chief marketing ...

When “Take Me Home, Country Roads” played at Super Bowl LIX, it wasn’t just a tune. It was a moment of pride for fans of West ...

A commercial for the lending company aired, and as the cameras went live back in the stadium, fans were encouraged to keep singing "Country Roads" from their seats in the stands. They delivered.

CHARLESTON, W.Va. — “Take Me Home, Country Roads” are the lyrics now getting the attention from hundreds of millions of ...

A cover of John Denver’s “Take Me Home Country Roads” played on a commercial during Super Bowl LIX on Sunday, and the ad was the first of its kind.

That’s a far trickier proposition than your garden variety card stunt. This is where Rocket anticipated “Country Roads” would do most of the heavy lifting. “When I really started to ...