It often serves as a good writing sample, and a view into your ... the employer’s contact information, and a formal salutation followed by the body and a closing signature. The strength of a great ...

Avoid generic salutations like "To whom it may concern." Use "Dear [Hiring manager's name] "to make your cover letter more ... article for job application letter examples.

For example, you can address the cover letter to "Head of Sales and Marketing ... gender because it will look unprofessional. Avoid salutations such as Dear Sir or Dear Madam.