How Artificial Intelligence Is Changing Creative Testing Of Ads
The article discusses how human informed artificial intelligence is changing advertising copytesting for the better. Peter ...
Legendary Entertainment Hires Brian Worsley As SVP Of Marketing & Creative Advertising
EXCLUSIVE: Legendary Entertainment has hired Brian Worsley as Senior Vice President of Marketing & Creative Advertising.
Interest in Voice AI Continues to Grow, But Ad Agencies Agree that the Human Voice Still Prevails, Voices Market Research Finds
Voices, the world’s leading voice solutions platform, today published their Ad Agency Trends Report, a market research report ...
TechBullion3d
Why Creatives Matter in Marketing and How to Use Them Effectively
People process visual content up to 60,000 times faster than big blocks of text. When used strategically, images, graphics, ...
Medical Marketing & Media3h
The state of medical marketing’s chief creative officers
Five chief creative officers from leading medical marketing agencies weigh in on how the job has changed and where it’s going.
INCYMO launches AI-powered mobile gaming creative ad platform
INCYMO.AI launched its AI-powered creative platform for crafting mobile gaming advertisements.
Creative Freedom Vs. Oversight When Hiring An Agency
A quiet tension exists between rigid oversight and creative freedom. But mindful planning can turn this hidden challenge into ...
Kargo’s CTV Business Grows 96%, via Context, Commerce, and Creative Innovations
Solutions Drive Measurable Brand Lift and Business Outcomes for Advertiser Clients including Mondelez, Post, and American ...
Women Who Lead in Advertising & Media: Emily Yates of FOX13 Memphis
Hard work has paid off for Emily Yates, enabling her biggest career achievement of becoming FOX13 Memphis’ first female ...