A creative brief is like a road map. A good brief leads to imaginative ... This so we can present the creative team a complete package of information. If this is a long format communication-- a Web ...

Of course the brief is where we start our own creative endeavours, and it provides the roadmap for any collaborators. And whilst it simplifies things, for me Maira’s quote reflects the sense of ...

Why do agencies find it necessary to rewrite the client communications brief, transcribe it into their own formats and fill out their little boxes with their special headings before heading into ...

The fifth in a seven-part series on effectiveness hosted by Fergus O'Carroll, this episode is all about writing creative briefs with Strategy Finishing School’s Julian Cole. 02:23 – Briefs are a ...

A good brief is key to creating a successful mobile campaign ... “When it comes to briefing, I think it’s important to be very clear with creative teams about the nature of the format and what you ...