The article discusses how human informed artificial intelligence is changing advertising copytesting for the better. Peter ...

The most time-dishonored custom on Broadway is the advertising trick of lifting words and phrases out of context from critical reviews, thereby changing negatives to positives, pans to raves.

We take a look behind the scenes of “GOAT Yoga,” one of the newest — and, certainly, messiest — Mariners commercials for the ...

INCYMO.AI launched its AI-powered creative platform for crafting mobile gaming advertisements.

TKT/COLLAB, a Louisville-based full-service creative agency, along with another local agency and local production house is ...