Understanding the layers of a CDP can help you make more informed decisions and provide a better solution for your marketing teams and the end customer experience.

Start by assessing your current data infrastructure. Define clear goals for the new platform. Understand your current data infrastructure. Identify gaps and areas for improvement. Define clear goals ...

Hackers are auctioning off consumer data from QuoteWizard, a subsidiary of the lending platform LendingTree Inc., Bloomberg News reported on Thursday.

The integration of AI through decision trees can significantly improve CX in industries such as airlines.

With its $80 million funding round, Hightouch becomes a startup unicorn. It uses AI to transform marketing and sales, rivaling Salesforce and Twilio.

Join theCUBE May 7 at FICO World 2025 to hear from experts in data analytics and intelligent decision-making, as well as updates on FICO's platform.

FirstHive, industry-leading data activation and AI-powered Customer Data Platform (CDP) solutions, and Infogain, a Silicon Valley-based leader in digital cus ...

Adobe unveiled major innovations that define Customer Journey Orchestration in the era of AI, powered by the Adobe AI Platform which unites AI agents and models across Adobe.