Exploring Customer Data Platforms From The Ground Up. Understanding the layers of a CDP can help you make more informed decisions and ultimately provide a better solution for your marketing teams ...

Real-time data processing ensures that businesses have the most current information. So in the end, you have faster decision-making and smoother implementation. Improved Decision-Making. Unified ...

By understanding customer preferences, decision trees can reduce passenger anxiety. Airports are notoriously hectic, often dramatized in movies and TV shows as the ultimate race against the clock.

Hightouch, a data activation platform for sales and marketing teams, has raised $80 million in Series C funding. Sapphire Ventures led the round, which values Hightouch at $1.2 billion.

FirstHive, industry-leading data activation and AI-powered Customer Data Platform (CDP) solutions, and Infogain, a Silicon Valley-based leader in digital cus ...

Join theCUBE May 7 at FICO World 2025 to hear from experts in data analytics and intelligent decision-making, as well as updates on FICO's platform.

AEP and the applications it powers—Adobe Real-Time Customer Data Platform, Adobe Journey Optimizer, Adobe Customer Journey Analytics and Adobe Mix Modeler—have seen revenue grow 50% year-over ...

NewsVoirBengaluru (Karnataka) [India], March 1: Purpleant Technologies Pvt. Ltd., a pioneer in AI-driven customer experience innovation, today announced the global launch of BotWot iCX, a ...