The CDP market is expanding again in 2025 — but the action is with embedded tools and acquisitions, not fresh startups.

A customer data platform (CDP) is a software solution that compiles first-party data from multiple sources: communication channels, tools/platforms, systems, and data streams. The resulting central ...

A customer data platform (CDP) delivers a 360-degree customer profile by integrating data from various touchpoints. Enhanced personalization. CDPs empower businesses to create marketing campaigns ...

Customer.io is a leading, multi-product Customer Engagement Platform for tech-savvy marketers who want more control and flexibility to craft and send data-driven emails, push notifications, SMS ...

A customer data platform (CDP) collects data from online and off-line sources and standardizes it to create comprehensive customer profiles. Then, these profiles are used to build campaigns and ...

Twilio today unveiled new features for its customer experience platform to deliver personalized experiences before, during and after engaging with a business Central to this is an enhanced Twilio ...

DETROIT, Mich., April 24, 2025 /PRNewswire/ -- Fullpath, automotive's leading Customer Data Platform (CDP), is thrilled to announce its latest integration with Urban Science, a leading global ...

SAN FRANCISCO, May 14, 2025--Twilio (NYSE: TWLO), the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, kicked off its user conference ...

Hightouch, a data activation platform for sales and marketing teams, has raised $80 million in Series C funding. Sapphire Ventures led the round, which values Hightouch at $1.2 billion.

Adobe has unveiled a generative AI (genAI) assistant for Adobe Experience Platform (AEP) apps, a conversational interface that the company said would simplify access to customer experience data ...