Apps and mobile sites underperform or miss how to engage and satisfy a new generation of connected customers. ... When it comes to the mobile customer journey, it’s complicated.

On the customer journey, the in-app experience is crucially important to how your customers and users view your brand. Unlike a computer, people always have their mobile device on and use it ...

Mobile can longer be considered a step in the customer journey. As smartphone and tablets use continues to increase, so will the expectation of seamless experiences across every channel.

But a standard desktop website is not enough in 2018, with smartphones making up 53% of online traffic.And while stats like that lead retailers to spend a large portion of their marketing budgets on ...

How to create a seamless customer journey from website to app When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works .

Mobile coupons have also overtaken print coupons at checkout for similar reasons. There is a growing demand for automation and innovation across the purchase experience that only mobile can deliver. 5 ...

Mobile customer experience involves listings in Google and Apple maps, the user experience of a branded mobile app, geofencing and geotargeting practices, and more. 2. Proactively manage your ...

Enlightened retailers such as these are adopting mobile apps designed to simplify the customer experience and improve the customer journey. Just as important is that these mobile apps give traditional ...

“I want to” bar at bottom of app aims to abbreviate the banking journey. “Today, customer expectations are being set by digital players outside the banking industry, like Facebook, Google ...

Mobile is taking over the customer journey. But, mobile success requires a lot more than just having an app or mobile site. Here's how to win ...