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Harvard Business School7y
Customer Profitability and Customer Relationship Management at RBC Financial Group
Narayanan, V.G., and Lisa Brem. "Customer Profitability and Customer Relationship Management at RBC Financial Group." Harvard Business School Case 102-043, February 2002. (Revised March 2002.) ...
Harvard Business School7y
Hilton Hotels: Brand Differentiation through Customer Relationship Management (TN)
Applegate, Lynda M., Gabriele Piccoli, and Chekitan Dev. "Hilton Hotels: Brand Differentiation through Customer Relationship Management (TN)." Harvard Business School Teaching Note 809-030, July 2008.