Analysis of United States Patent and Trademark Office data shows that while in 1970, 12.4% of new U.S. wordmarks were in cursive, the number dipped to 4.7% in 2000 before rebounding to 7.2% this year.

A logo would not be created without a deep dive into the goals, values and voice of a brand or without data driving the creative strategy; the same should go for a brand’s sonic identity.

Your wordmark is more than just a logo, it’s a trust signal. Every design choice, from typography to colour, influences how your audience perceives your brand. But how do you create a wordmark ...

The previous Burberry logo — a streamlined, sans-serif treatment created by Peter Saville — in a London storefront. Under the brand’s new designer, the logo sprouted feet (or serifs, rather).

Kia redesigned its logo in January 2021. The change was met with criticism and confusion. With its trendy, angular font, the stylized version resembled a space-age type signature.

Typography is a brand’s visual tone of voice. Big names like McDonald’s, British Airways and easyJet have recently relied on typography—not their logo—to carry their identity in bold ...

About Logo Brands Logo Brands is a premier manufacturer of officially licensed products for over 800 colleges and major professional leagues including the NFL, MLB, NHL, NBA, MLS, and NASCAR.

In the digital era, “what” data is a commodity, but “why” data is gold dust. Brands are disconnected from their why data—the result of outdated technology and broken processes.

For some brands, first-party data is siloed away with their marketing agency and ad tech platforms. For others, the data is there, but they don’t have the right people and systems to execute on it.

NEW YORK — After a series of acquisitions, Inspire Brands now owns six chains that cover a range of appetites throughout the day. But as it battles for “share of stomach,” the company faces a ...