News

A One-of-a-Kind Custom Rolex Daytona Could Fetch More Than $1.6 Million at Auction
A singular Rolex Daytona in platinum with a mother-of-pearl dial and diamond hour markers will sell at a Sotheby's auction in ...
Opinion
Rolex 24 at Daytona dates set for next year, as NFL playoff changes hover over future plans
The Rolex 24, Daytona's endurance classic, has been run on the final weekend of January since 2006. Will it remain there for 2026?
Rare Rolex Daytona Expected To Bring Up To $1.6 Million At Auction
Cosmograph Daytona, Ref. 16516, in platinum with diamond-set mother-of-pearl dial has an estimate is $800,000 - $1.6 million ...
What time does the Rolex 24 start? Everything to know about Daytona race before the 500
No, not for the Daytona 500. It's the Rolex 24! The Rolex 24 at Daytona revs the engine on the year of auto racing in the ...
GQ8d
The Story Behind the One-of-One Rolex Daytona Expected to Fetch Over $1 Million at Auction
When it comes to collectible Rolex watches, there are multiple tiers. At the baseline, no watch in the catalog is more collectible than the Daytona. Add in a few diamonds—maybe arranged in a ...
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Daytona 500 tickets? This year's race is another sellout. But you have options
VROOM: Daytona 500, Rolex 24 headline upcoming NASCAR, IMSA noise. New Smyrna, Barberville too This year’s week of NASCAR activity runs from Feb. 12, the day of Daytona 500 qualifying ...
Autoblog10y
2015 Rolex 24 at Daytona pre-race notes
Reigning Indy 500 champion Ryan Hunter-Reay summarized our feelings on every year's Rolex 24 Hours at Daytona when he said, “The 24 kind of kicks off the year and has become part of my calendar ...
Palm Beach Post24d
Kristi Noem got heat for wearing a Rolex Cosmograf Daytona at immigrant prison. What it looks like
the home of the Daytona 500 and the Rolex 24 at Daytona races. "Inscribed in red capital letters above the small seconds counter, the word “Daytona” refers to the Florida beach where the first ...