LONDON - The De Beers diamond jewelry brand is facing the future with a new name, a fresh focus and a campaign that aims to reflect its multicultural origins. The company, which launched in 2001 ...

Assimon succeeded François Delage as CEO of the jewelry business, which is wholly owned by De Beers. In 2017, De Beers took control of what was formerly a 50-50 retail joint venture with LVMH ...