Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 600,000+ marketers who rely on MarketingProfs for B2B ...

This workshop is designed to help you better understand the market you're in so you can address competitive threats head-on. First, you'll focus on strategy and learn how to define your market, ...

When developing an advertising campaign, complete the following four-step procedure: 1. Define your market. Determine who your target market is (those customers most likely to buy your product or ...

Your target customers are those who are most likely to buy from you. Resist the temptation to be too general in the hopes of getting a larger slice of the market. That's like firing 10 bullets in ...