Hold on to your cleats, sneakerheads! The post Deion Sanders Jr. Teases Millionaire Dad Coach Prime Will Rock Nike Air DT 96 in Upcoming Commercial Ahead of Launch appeared first on EssentiallySports.

The Dallas Cowboys worked out DE James Houston, an intriguing talent and Deion Sanders' first NFL draft pick, who made a career-changing move under Coach Prime.

UPDATE (07/03): Initially scheduled to drop in May, Nike has now confirmed that the "Prime 93" LeBron 21 will finally release on July 17 via SNKRS and at select retailers for $210. Grab a closer look ...

MORE: Behind the scenes with Deion Sanders, Colorado's uber-confident football czar Vested interest in Sanders' success. Winning helps, too, raising the viewership tide for all boats in the Prime sea.

Jackson State coach Deion Sanders has three entities: Deion, Prime Time and Coach Prime. Here's the difference between each of them, in his words.

After this, Nike also collaborated with Coach Prime's eldest son and social media creator, Deion Sanders Jr., on his version of the Diamond Turf 92 signature shoes.

The limited-edition Gillette x Deion razor features a gold handle, whistle design, Deion Sanders’ Prime logo and his signature No. 21, the company said. Gisselle Gaitan. 12/9/2021.

Head coach Deion Sanders of the Colorado Buffaloes celebrates a touchdown against the TCU Horned Frogs during the first half at Amon G. Carter Stadium Sept. 2, 2023, in Fort Worth, Texas. (Ron ...

Netflix will stream a three-part documentary in 2026 on the life of Deion Sanders, the network announced on Wednesday. “PRIME TIME” will feature three 60-minute episodes and is in production.

After this, Nike also collaborated with Coach Prime's eldest son and social media creator, Deion Sanders Jr., on his version of the Diamond Turf 92 signature shoes.

Deion Sanders Jr.,the eldest son of Colorado Buffaloes head coach Deion Sanders, reacted to Nike sending him a pair of his father’s signature Air Diamond 92 sneakers in the new ‘Black’ colorway.