Walter Käch's 'Lettering' is cult classic design book whose ripple effects can be seen in some of the biggest brands of today ...

and evoking emotions through the style, size, spacing, and arrangement of text. Here is how fonts influence your design: Setting the Tone: Different fonts carry distinct personalities and evoke ...

Students could design a stencil using their initials. They could consider scale, pattern reproduction and lettering styles, to produce a series of stencils that could be applied to printmaking.