Imagine a world in which the data can be predicted long before a customer even gets a chance to behave that way, a world in ...

global chief marketing officer, VML. "And don’t forget, digital transformation is an ongoing journey, not a destination. The digital landscape is constantly evolving, and brands must be agile ...

B2B fintech Blackline restructured its team and switched its focus from events and webinars to a full-funnel approach aimed ...

For many businesses, successful digital transformation remains elusive - a cause not helped by today's ever-increasing number of channels and a more demanding, less loyal customer base.

The term “digital transformation” cropped up more than ... touchpoints with customers are the product development teams, marketing and sales teams. CIOs rarely have that touchpoint,” Lardi ...

Digital transformation has become vital for businesses to stay competitive in our ever-changing world. Innovative entrepreneurs like Lucas Diaz of Ludia Consulting, Jacqueline Shorter-Beauchamp of ...

But digital transformation is never done ... into units that can be recombined into various streams. For instance, marketing teams can combine transaction histories with demographic data to ...

Digital transformation has certain usefulness and ... Kotler and friends tried to disclose the aspect of digital marketing strategies, including SEO, social media, and targeted advertising ...

In the world of digital business, visibility alone is no longer enough. Brands need a marketing approach that not only ...

The COVID-induced transition to digital transformation isn’t temporary ... B2B marketers leveraged collaboration between sales and marketing to deliver the right content at the right time ...

India’s MarTech industry is currently experiencing a compound annual growth rate of 25.6% between 2024 and 2030, according to ...