One of Nike’s missteps in recent years was overrelying on so-called performance marketing—digital ads aimed at driving immediate actions like purchases or collecting emails—at the expense of ...

Nike is shifting to a fuller-price online model for its online store, cutting discounts and promotions.

After leaning too hard into performance marketing (think digital ads designed for quick clicks and purchases), Nike is doubling down on brand-building, aiming to inspire and build awareness and ...

"That Nike ad kinda represented old feminism ... states like Minnesota have rejected changes to their policies. Follow Fox News Digital’s sports coverage on X, and subscribe to the Fox News ...

Nike is expected to post its steepest revenue decline in nearly five years in its quarterly results on Thursday, as its new ...

As Nike plots its comeback, the brand is celebrating women athletes changing the game in its first Super Bowl ad in nearly three ... social, and digital media in the U.S.-an increase from 6% ...

Nike has rolled out the app as a companion tool to the broader NG360 digital marketing campaign that also includes a microsite. The app is available for free download from Apple?s App Store. ?We are ...

Feb 11, 2025, 6:21am CST Updated: Feb 11, 2025, 6:53am CST Courtesy of Nike Iconic female athletes like Jordan Chiles were featured in Nike's "So Win" campaign during the Super Bowl. It focused on ...

Nike is diving into the metaverse. While Facebook's recent name change might have pushed Nike to go public with some of its plans, the sportswear giant has been laying the groundwork for its ...