Eduardo "Lalo" González entered the tequila market with his spirit, Lalo Tequila, without knowing what awaited him on the other end. Stepping into a realm fairly saturated with blanco tequilas ...

LALO Tequila It turns out there was nowhere to go but up—in proof, at least. In late 2024, LALO released its first “high proof” expression, a 108 proof version of its trademark blanco.

On Wednesday, LALO Tequila unveiled its second expression, a high-ABV blanco bottled just shy of the legal maximum in the U.S. Similar to the brand's flagship Blanco, the spirit is distilled with ...

Eduardo "Lalo" González, grandson of Don Julio and co-founder of Lalo Spirits, unveiled High Proof, a limited-edition release of 108 proof (54% ABV) tequila blanco, which expanded the brand’s ...

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Based in Austin, but distilled, of course, in Jalisco, Lalo is no fly-by-night celebrity brand. It was conceived in Mexico by Mexicans for Mexicans.

In a competitive market, Austin-based Lalo Tequila is a top seller in its category. Find out how the company — the brainchild of Don Julio's grandson and his childhood friend — has made its ...

The Tequila Collective Summit, set to take place March 22 to March 24 at downtown El Paso's Plaza Hotel, brings together industry leaders Rob Gerard and Lalo Gonzalez for a weekend of tastings ...