The No. 1 goal of the direct response copywriter is to write copy that converts. It's the copy that drives the reader to take action—entices them to take that next step—then (literally) it tells them ...

Direct marketing copy is written to drive response. It is intended to lead its audience to an irresistible offer through a series of clear and persuasive arguments. It can play on a prospect's emotion ...

Direct Response TV Advertising Definition: A marketing effort that encourages the target audience to respond directly to the advertiser: through the telephone, a business reply card, a coupon and ...