Direct marketing copy is written to drive response. It is intended to lead its audience to an irresistible offer through a series of clear and persuasive arguments. It can play on a prospect's emotion ...

to name only a few. If you're like the vast majority of online businesses that don't have hundreds of millions of dollars to spend on brand- and image-based advertising, you should be using, if you're ...

Direct Response TV Advertising Definition: A marketing effort that encourages the target audience to respond directly to the advertiser: through the telephone, a business reply card, a coupon and ...