Tari Johnson is the creative director at SeQuel Response, where she leads the creative team in the development of compelling and high-performing direct mail, digital design, and copywriting.

As a conceptual-minded creative, I always notice details. The story behind my new profile picture is the red door. While ...

In 2014, she won the Clayton Makepeace Financial Copywriting Prize, which launched her career as a direct response copywriter specializing in the financial and investment industry. Since then ...

In this practical and easy-to-follow session, experienced direct-response copywriter Eddie Shleyner will walk you through the structure and psychology behind the almighty "hero" section—the first and ...

Terrence Blair is a professional copywriter and consultant at TerrenceBlair.com. He uses storytelling and other direct response copywriting techniques to help marketers and business owners to ...