ResponsiveAds launches Programmatic Fluid™ 250, a full-bleed rich media ad format to replace fixed-sized display ads.

First, its size creates a compelling balance between eye-catching visuals ... One of the major challenges is banner blindness—the tendency of users to ignore display ads altogether, especially when ...

Clearly, attention must be paid to the file weight, size of the ad and the position on the screen. Creating engagement through content Mobile display ads are smaller in size and have to operate ...

More than half of digital display ad impressions are not actually seen by consumers, according to a recent report from Google. The study, based on an analysis of July and October 2014 data from Google ...