Home (DOOH) advertising and Retail Media Networks (RMN) complement each other to drive consumer engagement and conversions.

In terms of reach, DOOH ads are a step forward. In many cases, they are visible to multiple people at the same time, especially when displayed in locations with high traffic (shopping malls ...

Imtiyaz Vilatra, Chief Executive Officer of Posterscope India opines that one of the critical concerns in OOH has been the ...

For example, CPG brands may find value in at-store inventory, automotive brands with screens in parking lots full of drivers, and apparel brands with locations at shopping malls. Bring customer data ...

The automaker is launching a stunt in prime venues in Toronto, Montreal and Vancouver to promote its latest SUV.

Gulf Network As the advertising landscape undergoes a digital revolution, Fahim Batliwala, Founder of Simca Advertising, takes a deep dive into the ...

This content is produced by a publishing partner of Open Mic. Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum ...

Digital out-of-home (DOOH) has always been a powerful awareness driver, but its real impact and ROI are harder to quantify. Vicinity Media is changing that with a world first innovation.

An overview of ad investment in digital out-of-home (DOOH) in 2023, from WARC Media’s latest The Big Picture: Digital out of home report. Ad investment in digital out-of-home (DOOH) is forecast to ...