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Consequently people form a "gist memory" for the logo (i.e. "it's an apple") and they end up drawing what it "should look like instead of what they remembered it to look like". The researchers ...

This is our ongoing series where we attempt to recreate these logos using only a drawing implement and our own all-too-fallible human memories. Please enjoy our horrible attempt at the logo and ...

Over the course of the study, 85 UCLA undergraduates were asked to reproduce an Apple logo from memory. Only one was able to draw the image correctly. Here are some of the versions they came up with.