Batteries never seemed so cool. An ad featuring Seahawks fullback Derrick Coleman is getting rave reviews. “USA Today headlines it a ‘commercial that will give you chills,'” says KIRO Radio ...

A Duracell commercial featuring Seattle Seahawks fullback Derrick Coleman has been making the rounds on the internet the past few days and already has over 2.5 million views for great reason.

And while Coleman got Duracell's attention with his disability -- he brings extra hearing aid batteries with him to games -- he got the Seahawks' attention with his ability on the field.

How Derrick Coleman's Duracell Commercial Inspired Me To Confront Hearing Loss ... feedback cancellation, and a rechargeable Li-ion battery that provides up to 20 hours of use.

Almost 10 million YouTube viewers have watched Seattle running back Derrick Coleman’s Duracell battery commercial. Two of those viewers hold a special place in his heart. The clip shows the ...

Duracell launches a "Trust Your Power" campaign with Derrick Coleman, the NFL's first deaf player.

RENTON — As media descended on Seahawks players before practice Thursday, one of the biggest crowds surrounded a seemingly unlikely figure — backup fullback Derrick Coleman. Coleman, though ...

Derrick Coleman's inspiring story gains traction via Duracell video Published: Jan 14, 2014 at 05:12 AM. Tuesday's health ...

Deaf Seahawks’ fullback Derrick Coleman stars in Duracell ad Posted: Jan 14, 2014 / 04:36 PM CST. Updated: Jan 14, 2014 / 04:36 PM CST. Courtesy: YouTube/OfficialDuracell ...

Derrick Coleman, the NFL's first legally deaf offensive player, gives Duracell a viral hit. An ad with a strong Super Bowl connection makes waves for Duracell. Duracell's Bet On Seahawks' Derrick ...

As this commercial makes clear, Derrick Coleman has not only had to overcome a disability to reach the pinnacle of his sport, he's had to cope with the paralysing impact of other peoples ...