Tequila is scorching hot right now. According to the Distilled Spirits Council of the United States, over $6.5 billion ...
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Dwayne ‘The Rock’ Johnson, Mark Wahlberg bring in millions with celebrity tequila brandsDwayne "The Rock" Johnson's Teremana Tequila is the most successful celebrity tequila brand. It's also the ninth most successful celebrity-backed brand among all categories, according to Spirits ...
From wrestling to Hollywood, The Rock mastered branding. Learn how radio stations can apply his marketing tactics.
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