But, according to a new report in Automotive News, the new, fourth-generation Prius that's due next year will come in two versions, with one having a bigger ego – sorry, eco – than the other ...

The Prius is one of the first mass-produced hybrid vehicles in the world. Furthermore, it has stood the test of time, providing value to generations of consumers looking for an eco-friendly car.

The Tsutsumi plant that builds the Prius is one of five ISO14001 certified Eco-factories in the Toyota network. The factory has a 50,000m2 solar array on its roof that generates 5,000 2,000 kW per ...

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“Simply because the Prius is an eco-car within everyone’s reach. In order to achieve carbon neutrality, everyone in the world must participate. We need ecological solutions within reach of the man ...

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