drive retail sales through the roof! All with the lucrative benefit of displacing freestanding inserts and direct mail couponing and legacy print promotion delivery. Just think of it! But it has ...

Time-limited discounts and flash sales One of the most effective promotional strategies used by retailers is offering time-limited discounts or flash sales. These promotions create a sense of urgency, ...

It is increasingly obvious that the competitive battle for customers is being won or lost at the top of the sales funnel. So, how does a firm make itself stand out from the rest? It all ties back to ...