Online brand-building enables you to reach beyond the people you ... MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Return on investment (ROI) is, at best, a misleading metric for evaluating event-marketing performance ... Events can contribute to pipeline, yes, but they should also build brand affinity and ...

By harnessing the power of AI and ML in promotions, retailers can navigate the complexities of the modern market and achieve ...

The retail landscape is shifting profoundly in an era dominated by e-commerce and digital marketing. Brands are re-evaluating their strategies; for many, the focus is returning to the physical store.

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...

Level 1: High-level brand performance overview for strategic evaluation. Level 2: Deep-dive analysis of every aspect of a company’s brand and digital marketing strategy.

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...