Online brand-building enables you to reach beyond the people you ... MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Return on investment (ROI) is, at best, a misleading metric for evaluating event-marketing performance ... Events can contribute to pipeline, yes, but they should also build brand affinity and ...

The retail landscape is shifting profoundly in an era dominated by e-commerce and digital marketing. Brands are re-evaluating their strategies; for many, the focus is returning to the physical store.

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...