these dudes are not going to understand what the f*** is going on,” retired Special Forces veteran Evan Hafer said on the Nov. 15 episode of "The Joe Rogan Experience." “They are in for a ...

Black Rifle Coffee Company, established by Green Beret veteran Evan Hafer in 2014; has quickly earned a reputation with its premium offerings of coffee and strong support to the veteran community.

That’s because the company’s owner, Evan Hafer, is an Iraq War veteran and a Second Amendment advocate, and he wants everyone to know it. In fact, he tells me on the phone, he’s carrying a ...

The company was founded by Evan Hafer and Mat Best in 2014 and is headquartered in Salt Lake City, UT.