The basis of Futura’s lawsuit is that The North Face traded off his name and his brand, and infringed on his “signature atomic element” with the logo it has been using for FutureLight since ...

Here are five reasons you should define your brand by showing your face. 1) You Become More Relatable. ... Your brand story is more than a logo, tagline, and colors, ...

To design logo that captures your brand essence, you don’t need to be a design expert—you just need clarity, creativity, and the right tools. A thoughtful, well-executed logo sets the tone for your ...

While others have created logos with happy and smiling faces, Loufrani trademarked the “smiley” name and began licensing his logo. It became an icon of the 1970s, but declined as the image aged.

The North Face Apparel Company issued a e-mail statement to ABCNews.com today, saying the creation of a unique logo and brand identity should be based on integrity and strong ethics.

In case you didn’t know, Nirvana have been involved in a two-year copyright lawsuit over their smiley face logo. Now, a California graphic artist claims he created the iconic logo, not Kurt ...

Just as we aim for consistent use of logos or taglines, maintaining control of messaging is an important component of brand management. Putting a Face (and a Voice) to Your Brand Newsletters Events ...

The “face” of the Hawaiian Airlines logo, which has decorated the tails of its airplanes for decades, has passed away. Leina’ala Ann Teruya Drummond, Miss Hawaii 1964, died of cancer Monday ...

The previous Burberry logo — a streamlined, sans-serif treatment created by Peter Saville — in a London storefront. Under the brand’s new designer, the logo sprouted feet (or serifs, rather).