At the time, Facebook was doing a “build vs. buy analysis” on developing a camera for its mobile app, Zuckerberg said, according to Reuters. “I thought that Instagram was better at that ...

Zuckerberg admits buying Instagram for superior camera technology Meta CEO Mark Zuckerberg testified that he acquired Instagram because its camera app was superior to the one Facebook was developing.

Meta says just 7% of time spent on Instagram in 2025 is spent viewing content from friends. You're not imagining it — you're definitely seeing less of your friends' content on Facebook and ...

By Mike Isaac Mike Isaac has covered Facebook, Instagram and WhatsApp since 2010, when they were still three separate companies. In 2012, when Facebook’s chief executive, Mark Zuckerberg ...