and the newest fad on the market might actually work—or might not—according to doctors. Nicotinamide adenine dinucleotide, otherwise known as NAD+, is a substance found in all cells in the ...

With the global wellness industry expected to reach $9 trillion by 2028, nicotinamide adenine dinucleotide (NAD+) is predicted to be 2025’s new Ozempic—at least, in terms of popularity.

“NAD+ (the oxidized version of NAD) is a crucial coenzyme involved in hundreds of metabolic reactions, particularly those related to energy production, DNA repair, and cell signaling. It is not ...