If you're chronically online on TikTok, chances are you have been seeing the "Brain Rot Words List" on your FYP.

Slowly, although not imperceptibly, short-form internet content has become not only the norm, but in many ways a dominant method of how people consume anything from memes to news and even music.

I’d wanted to get a kid’s perspective on “brain rot,” Oxford University Press’ 2024 word of ... if parents model those changes and apply the rule to everyone in the family. She has found in her own ...

The ‘brain rot words list’ trend is taking over For You Pages on TikTok, amassing millions of views across the platform.