Three brands stand out. When Kylie Cosmetics entered the market, it quickly gained a substantial online following. A year later, Fenty Beauty followed with an equally strong debut. Today ...
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LOS ANGELES, CALIFORNIA - APRIL 26: Rihanna celebrates new Fenty Beauty Soft'Lit Foundation in LA at ... [+] 7th Street Studios on April 26, 2024 in Los Angeles, California. (Photo by Kevin Mazur ...