Customers facing uncertain times tend to make purchase choices that remove or minimize uncertainty from their lives, and this is just one problem that the Fiat 500 faces as it looks to the future.

Fiat's marketing machine has invaded ... only to have the roomy-for-a-Cinquecento back seat filled with a complimentary Italian family. In real life, we can't see this being a good thing; not ...

That philosophy is embodied by the North American introduction of the iconic Fiat 500 or Cinquecento – a small car that lives big. Italian at heart and rooted in a rich heritage, the 500 is ...