The future of tires is here, with 70% recycled content. Learn about Pirelli's groundbreaking P Zero, and why it's currently ...

Continental Tire campaign invites drivers to share first car memories and highlights tire safety for new car owners.

What's in a name? If it's embossed on the sidewall of a tire, a lot. The best tire brands work hard to preserve their decades-long reputations. The ride, handling and safety of your vehicle depend ...

MILAN, July 9, 2025 /PRNewswire/ -- Pirelli has launched the first standard production tire for the global market made with over 70% bio-based and recycled materials, including FSC™ (Forest ...

One of the major modern players in this space is Hankook Tire, which began actively developing non-pneumatic tires in 2010, later unveiling the iFlex — its first official airless tire — in 2012.