Rather than a font inspired by brand assets, the stunt font from Cheetos is inspired by brand experience. Designing custom fonts based on a brand’s logo has become something of a flex for companies ...

DeepSeek's friendly whale hearkens back to a more playful era of tech branding—and it might just be the disruptor the AI ...

OpenAI reveals a sleek rebrand featuring a refined logo, custom typeface, and cohesive design, blending human creativity with ...

ChatGPT-maker OpenAI unveiled a new logo, typeface (font), and color palette in a rebranding push. Although the changes are not very drastic, ...

Sony The font Sony uses for its logo is sleek, giving off the same impression as some of its products. The logo the company used in 1958, however, eschewed the idea of timelessness in an attempt ...