The American Conference dumps Athletic from long-held name, announces new eagle mascot with rebranding ahead of 2025-26 school year.

In a rebranding move, the league officially announced it will now be known simply as the American Conference -- or, more casually, the American. It also introduced the first official collegiate conference mascot: Soar the Eagle.

On Monday, the league formerly known as the American Athletic Conference rebranded itself as, The American Conference launching a modernization of its brand identity, marking a new era for the league and its members.