Wright made anywhere from 120-140 television commercials for Fruit of the Loom underwear. And he didn't even wear Fruit of the Looms. He wore skimpy bikini briefs. "My wife is European," he says ...

Fruit of the Loom is launching ... A separate TV campaign shows men and women performing jobs like orchestra conductor and baseball grounds crew performing in their underwear.

As troubled underwear ... Chicago-based Fruit of the Loom, which is known for BVD briefs and Wilson athletic apparel – not to mention commercials featuring middle-aged men in fruit outfits ...