Bring the funny. Brands realize that a humorous approach needs to do more than elicit a fleeting laugh. It needs to drive sales and enhance the brand’s positioning at the same time.

It's time for more fmcg brands and retailers to start embracing humour in their ads, says Ed Brooke, executive partner at The ...

Consumers Want Funny And Reassuring Emails From Brands: Study - 12/30/2021. ... Brand Insider Summit QSR November 19 - 22, 2025, Santa Barbara Email Insider Summit ...

Brands Can Be Funny, Maybe, With Practice, Courage And Help - 02/13/2015. ... Brand Insider Summit Retail August 18 - 21, 2024, Lake Tahoe Data & Programmatic Insider Summit ...