The groundbreaking technology allows clients to try on Garnier’s range of permanent hair color options, including from their Nutrisse, Olia and Color Sensation lines, before buying.

Garnier Hair Color Express Retouch Gray Hair Concealer: available at Amazon. Available in dark blond, brown, dark brown and black, this retouching kit offers a quick fix for your roots.

The app will identify the product and color before connecting with L'Oréal's Modiface platform that simulates the hair color in an AR overlay on a live selfie. The feature is available anywhere ...

Garnier tapped influencers, brand experts and executives to create how-tos, live Q&A sessions and other social content to guide women dying their hair at home. The brand launched a livestream series, ...

Color&Co, L'Oréal's brand for at-home hair coloring, added similar AR technology from Modiface to its website in September. Garnier is among the hair-coloring brands that have integrated AR ...