Jimmy McGill: The Complete Critical Companion to Better Call Saul." Saul Goodman — a.k.a. Jimmy McGill, a.k.a. Gene Takavic — is a survivor. From his first appearance on Breaking Bad in 2009, the ...

The image of Saul, now as Gene Takavic, managing a Cinnabon in Omaha, became a symbol of his fall from grace and his attempt to lead an anonymous life. This setting allowed the writers to explore ...