the following are previously announced new treats from Hershey’s and Cinnamon Toast Crunch: General Mills expanded the ...

Whoever heads up the Cinnamon Toast Crunch department at General Mills must be working overtime. In the past year, Hormel bacon, Old El Paso taco shells, and even Chex Mix have all been sprinkled ...

This was our challenge for General Mills in the US as we undertook establishing a bold, dynamic and multi-dimensional new creative platform and brand world for its icon of the breakfast aisles: ...

Cinnamon Toast Crunch and Cocoa Puffs available exclusively at participating Wal-Mart locations. The gaming app will contain characters from General Mills? monster cereals just in time for the ...