and sharing the spotlight with General Mills' most popular cereal characters. The Trix Rabbit, Lucky the Leprechaun, Buzz the Bee and other General Mills characters will be joined by members of ...

The continuing movement to remove additives from food will result in reformulation costs for companies. Using natural alternatives are "generally more expensive than synthetics," per Mizuho analyst ...

Our Final Thoughts On General Mills' Kelce Mix Cereal As a game plan ... with a mash-up where Franken Berry, Trix, and Bugles take flight. Read the original article on The Daily Meal.

General Mills? Trix brand hops into the smartphone era via a mobile-driven campaign to find a real rabbit to represent the cereal and drive awareness of a new initiative to remove artificial flavors ...

Additionally, General Mills? Trix brand hopped into the smartphone era last fall via a mobile-driven campaign to find a real rabbit to represent the cereal and drive awareness of a new initiative to ...

Cocoa Puffs and Trix flavors), and Nature Valley Sweet & Salty Granolas. Later this month, General Mills is also releasing two limited-edition cereal flavors based on current events. The cereal ...