Now, as the trends continue to shift, both the fashion and interior industries have transitioned to the grungier side of the turn of the last millennium, and we’re seeing a resurgence of an evolved ...

The term “clean girl aesthetic” may have been recently coined, but the concept itself is a sartorial tale as old as time. That is to say, it’s merely minimalism at its best.

TikTok and Instagram are full of the 'that girl' aesthetic, and we're hooked. But what does it mean to be 'that girl' and is trying to be her making us unhappy?

The girls are celebrated for not embodying the so-called "clean girl" aesthetic, a trend that glorifies minimalist looks, featuring flawless skin, slicked-back hair, and fresh makeup.

The French girl aesthetic has evolved from images of Brigitte Bardot on our Tumblr pages to Jeanne Damas on our Instagram feed – but is it problematic?

The French girl aesthetic has evolved from images of Brigitte Bardot on our Tumblr pages to Jeanne Damas on our Instagram feed – but is it problematic?