Girls Are Taught To 'Think Pink,' But That Wasn't Always So After World War II ended, ... Before Gatsby, a 1918 trade catalog for children's clothing recommended blue for girls.

“It’s really a story of what happened to neutral clothing,” Jo B. Paoletti, the author of Pink and Blue: Telling the Boys From the Girls in America, told Smithsonian magazine in 2011.

Pink and Blue, a new book by Jo B. Paoletti, examines the colorful history of gender-defining children's clothing in the U.S.

In the 1940s manufacturers settled on pink for girls and blue for boys, so Baby Boomers were raised with wearing the two colors. But that wasn’t the end of the story.

Blue is for boys and pink is for girls, we're told. But do these gender norms reflect some inherent biological difference between the sexes, or are they culturally constructed? It depends on whom ...

For the last nine years, Yoon has been photographing toddlers surrounded by their “favorite” colors–little girls, dressed in pink, blending in with a sea of pink Hello Kitty and princess ...

How did we end up with two "teams"--boys in blue and girls in pink? "It's really a story of what happened to neutral clothing," says Paoletti, who has explored the meaning of children's clothing ...