Global advertising is exactly as it sounds: marketing campaigns and promotions that extend across locations, jurisdictions, ...

The firm cut its outlook for the next two years by nearly $20 billion as categories like automotive, retail and technology ...

A study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on course to grow 6 ...

Despite economic uncertainty and regulatory pressure worldwide, certain digital channels like social media and retail are ...

Nightview Capital, an investment management company that concentrates exclusively on publicly traded equity strategies ...

Advertising firm Magna, part of media giant Interpublic, has trimmed its 2025 forecast due to recent declines in consumer ...

The World Advertising Research Center (WARC) has downgraded its 2025 forecast for global advertising spend by almost percentage point, or nearly $US20 billion, to 6.7 ...

Media companies are anticipating a stabilization in ad spending in 2025, along with potential growth for the platforms that ...

India's antitrust officers grilled media executives and seized data in an investigation into price fixing by global ...

Magna, a media-research unit that is part of the IPG Mediabrands division of the ad-holding giant Interpublic Group, has ...

Nightview Capital, an investment management company that concentrates exclusively on publicly traded equity strategies released its fourth quarter 2024 investor letter. A copy of the letter can be ...